Fluidity

fluid articles

The Asian business environment is “fluid”; offering less resistance to change than the more regulated conditions in the West.
There is a cultural expectation of change and a recognition that events are hard to predict, and this is reflected in business practices around contracts and cooperation.

At a practical and organizational level, ongoing and rapid change is made easier by factors such as the focus on innovating in small adjustments, the high degree of manual manufacturing, and a regulatory environment that can be rather relaxed.

Having a fluid environment fits very well with the circumstances of building up and rapidly changing the emerging economies.