A sharp focus on customer needs, a knack for cost innovation. The ability to adjust products to fit the customer’s context exactly. A rapid speed of reaction.
Those are the main competetive advantages that Asian companies tend to have.
But how do they achieve it, what goes on inside the companies, and why are they doing things differently than companies in the West?
The AsiaNBC project has analyzed and mapped the differences in how Asian and Western companies approach innovation and new business development.
You find the main differences described by category, by clicking on the topics listed in the left-hand menu.
You can see the 4 main differences described briefly in a video - using LEGO bricks to illustrate the points.
4 big conceptsOr you can read a brief general desciption in the illustrated AsiaNBC booklet.
Download the AsiaNBC booklet in English
Download AsiaNBC hæftet på Dansk